Why my cycling clothing company uses models without helmets

The Guardian - The debate about helmet use is too often toxic, puts off new riders and obscures more important issues, argues the founder of VulpineLet me begin with a story.Last night I walked into a pub and spotted a guy with two empty pint glasses in front of him. He had a lovely fresh third pint poised at his trembling lips. Fantastic, just what I was looking for. Continue reading...