Was Selling Low Cost Carrier 'GO' BA's Greatest Mistake?

Aviation Industry- While many may be familiar with LEVEL, the new low-cost airline launched by British Airways owner IAG, much fewer are aware of the British Airways low-cost carrier history. In 1998 British Airways launched a budget airline under the name Go. The airline was supposed to be challenging the low-cost model which Ryanair and EasyJet had so successfully launched. Various reports even suggest that BAs CEO of the time had copied Stelios Haji-Ioannous business plan.