Virgin targets drivers with ‘disruptive’ ads

Assertive campaign highlights car’s disadvantages
 
Ad portrays rail as stress-free alternative to driving
 
Virgin Trains has launched a high profile marketing campaign designed around a new, more assertive approach to promoting the benefits of choosing rail over car travel. The stated aim is to “disrupt” the market in favour of public transport.
It is the first campaign a train operator has run targeting mode shift from road to rail in such a head-on uncompromising