‘They wouldn’t be seen dead on a bus’

 
There are times in the bus sector when some organisations and individuals appear embarrassed to be associated with bus travel
 It’s rare to stumble across a business or sector where you get that disconcerting vibe that those at the helm would deep down rather not be doing what they’re doing and would prefer to be elsewhere. One example close to my heart is the English Cricket Board (ECB), a governing body that seems intent on reinventing our summer sport to the point whe