Piloting a new way of recruiting drivers

 
Gimmick or game-changer? Go North West’s driver recruitment campaign divides opinion, but if it succeeds others will follow
 Nigel Featham (centre) and his bus ‘pilots’
 Talk to any bus bigwig and they’ll say that the challenge facing them is driver recruitment.
Taking an innovative approach to attracting bus drivers is certainly not a recent phenomenon. As far back as the mid-noughties, First Bus were trailblazers in deliberately targeting Polish citize