Getting it right for rural areas

 
Rural bus services face the twin challenges of lower patronage and longer mileage, but it’s not doom and gloom everywhere
 Bus patronage has increased in Cornwall (Image: Shutterstock)
 As I write this, I’m travelling to Hatfield for the first Quality Rural Bus Conference. By the time you read this, the event will have passed, and the industry will have made a meaningful effort to give rural services the spotlight they so sorely need – and deserve.
The plight