First urges bus users to swap cash for mTickets

First Bus demonstrates 75% improvement in boarding times if customers switch from cash to mTickets, and seeks to raise awareness of tech options
 
mTickets are now used to pay for around one million First Bus passenger journeys a week
 
First Bus has launched one of its biggest ever marketing campaigns to show its customers how their journey experience can be transformed if they embrace new technology offered by the company – including mTickets, bus tracker apps, free on-board Wi