Why we find average faces the most attractive

We may put beautiful people on billboards, but it’s the average looking we’re drawn to, says Richard Stephens
Why might you be attracted to one face over another? It’s an age-old question thought to be too subjective to be worth serious scientific scrutiny, until recently. The multimillion-pound cosmetics industry demonstrates the huge level of interest in how we look. But attractiveness is not, as you might at first think, linked with distinctiveness; it’s actually the o