Why too much choice is stressing us out

From jeans to dating partners and TV subscriptions to schools, we think the more choices we have the better. But too many options create anxiety and leave us less satisfied. Could one answer lie in a return to the state monopolies of old?Once upon a time in Springfield, the Simpson family visited a new supermarket. Monstromart’s slogan was “where shopping is a baffling ordeal”. Product choice was unlimited, shelving reached the ceiling, nutmeg came in 12lb boxes and the express