Why I choose to have less choice | Tim Lott

Shopping around is the mantra of the modern era. But who really benefits from our befuddlement?Once, when I was suffering a fit of depression, I walked into a supermarket to buy a packet of washing powder. Confronted by a shelf full of different possibilities, I stood there for 15 minutes staring at them, then walked out without buying any washing powder at all.I still feel echoes of that sensation of helplessness. If I just want to buy one item but discover that if I buy three of