Tory v Labour party political broadcasts: who won?

Neuro-marketing specialist Heather Andrew explains how audiences responded to the televised ads and gives five top tips for an influential campaign videoIf you believe the commentators, the 2015 general election marks the death of political advertising. As a case in point, there was more fanfare over John Lewis’ Christmas ad than the campaign launches of the two main parties. But what about the much-derided party political broadcast? Has social media killed it off too? Or – like Trevor Beatt