The distraction economy: how technology downgraded attention

Focus for a second. Tech companies such as Facebook and Tinder are battling to monetise your ephemeral interestsAfter thinking about second screens, behavioural targeting and the success of Buzzfeed, marketers are at last coming to terms with the attention economy: the battle for monetising ephemeral interests. Facebook and Tinder may be leading the race, monopolising users for 15 minutes per day, but what are we doing the rest of the time?Google reckons that we spend 4.4 hours of our daily leis