Star Wars: The Clickbait Awakens | Dean Burnett

A long time ago in a galaxy far far away, you could still hear this barrel being scrapedDon’t know if anyone’s noticed, but there’s a new Star Wars film out this week. They’ve tried to downplay it, but news still leaked out there subtly via all possible media platforms and product tie-ins. Of course, this being such a major cultural event means there’s a lot of associated traffic revenue to be generated. Tying an article, however remotely, to a popular subject matte