Shazam for the soul - can computers assess us better than humans?

Unlike people, algorithms are rarely prejudiced, which has important implications for assessing our personalityWe live in a reputation economy. Decisions about work, relationships, finances and health are based on what other people think of us. Our reputation is increasingly easy to crowdsource and retrieve online, though unlike Uber drivers there is no single rating to illustrate how competent we are. But we are not far off.Imagine an algorithm that synthesises all of our consumer, social netwo