Shady Science: How the Brain Remembers Colors

Source: Yahoo News - ScienceMany cultures have the same color words or categories, said Jonathan Flombaum, a cognitive psychologist at Johns Hopkins University in Baltimore. In the first experiment, they asked people to look at a color wheel with 180 different hues, and asked them to find the best name for each color. For a third experiment, the researchers showed participants colored squares, and asked them to select the best match on the color wheel.