It’s a pain to spend more money but it works

An advert for Nurofen Joint and Back has been banned for misleading customers – but what if reassuringly expensive branding is all part of the cure?A victory for truth or a victory for pain? That’s the question everyone’s asking in Britain this week. I’m talking about Nurofen, of course. The Advertising Standards Authority has just banned one of the company’s TV adverts for implying that Nurofen Joint and Back capsules really know their way around a woman’s bo