How to win any argument: pseudo-scientific neuro-gibberish

Research has revealed that so-called neurobabble is surprisingly convincing – here’s a quick guide to harnessing its persuasive powersIf you’re hoping to win an argument this week, try talking neuro-gibberish. Irrelevant neuroscience information – or “neurobabble” – makes for the most convincing scientific explanations, according to researchers at Villanova University and the University of Oregon.Scientists gave a group of 385 students brief descriptions of psychological phenomena,