How can a woman make more on Ebay? Pretend to be a man

Men earn 20% more on average than women selling identical new products on eBay, shedding light on unconscious biases which affect buying behaviourWomen who sell goods online can apparently fetch higher prices if they are willing to make one simple tweak to their pitch: pretend they are men.
The finding emerges from a study which discovered that on average men earned 20% more than women when they sold identical new products on eBay.Related: How can we fix unconscious racism? | Nathalia GjersoeCon