Facebook's "Ethnic Affinity" Advertising Sparks Concerns of Racial Profiling

Source: The GuardianAdvertisers can target African American-, Asian American- and Hispanic-affiliated groups through the site. Universal Studios was able to show completely different trailers for Straight Outta Compton, the biopic of rap group NWA, to different racial groups on Facebook, thanks to a little-known feature on the social network called “racial affinity targeting.” The feature, which has been available to marketers since November 2014, categorises...