Communication Neuroscience: Brain Study Predicts Viral Articles

Source: ScienceDailyActivity in the self-related, mentalizing, and positive valuation regions of the brain combine unconsciously in our thoughts to determine what we want to read and share, such that brain scans from a small group of people can predict large-scale virality, say researchers. New fMRI research reveals what goes on in the brain when people decide to share news articles with others.