Brand messaging that makes people eat insects

Agencies faced with challenging briefs are turning to behavioural research and psychologists to harness the power of consumers’ mindsMany of us assume that humans think and act rationally, so when it comes to buying behaviour, we believe that people will buy the best things that they can for the lowest price. But research is revealing aspects of human behaviour that are surprising, suggesting that many consumers are far less calculative. Brands and ad professionals need to take note, becau