Behavioural Insights Team Now "Nudging" Across the World
Source: The GuardianThe government’s behavioural insights team has won over sceptics in Whitehall and it is now ‘nudging’ behaviour across the world Who has signed up an extra 100,000 organ donors a year, persuaded 20% more people to consider switching energy provider, doubled the number of army applicants – and will certainly be consulted on the spending review that calls for £20bn cuts to Whitehall budgets ? Step forward David Halpern, chief...
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