Authentic? Try being polite instead | Ruth Whippman

Our inauthentic self stops us from being rude and selfish. And that’s essential for a civilised societyIf Instagram is to be believed, our authentic self should be in an Alpine snowscape somewhere in chunky knitwear, laughing photogenically over an artisanal brunch. Search the site for the hugely popular hashtag #authenticity and you will be reassured that apparently nobody’s authentic self is fat, or spotty, or poor or has run out of milk and can’t be bothered to go to Tesco.M