Anti-Smoking Campaign Successful and Cost-Effective, CDC Says

Source: U.S. News and World ReportA national anti-smoking campaign featuring tips from former smokers was highly successful and cost-effective, a new study reports. The 2012 Tips From Former Smokers campaign spent $480 per smoker who quit and $393 per year of life saved, the U.S. Centers for Disease Control and Prevention (CDC) found.