'Data' is the Engine That Will Drive Business Strategy and Business Development in Professional Services Firms in 2022

During the height of the pandemic in 2020, organisations intuitively weathered the uncertainty, breaking free from traditional approaches to business operation, including for business development and marketing. 2021 brought on newer challenges such as labour shortages, the Great Resignation, supply chain issues, and inflationary trends. As we go into 2022, coined the “hang over” year, in the hope of economic recovery and stability, the professional services firms, like every organisa