Why Wikipedia is so imperative for public relations

Brands can’t afford to ignore the online encyclopedia, as its content is prominently featured in search results, voice responses and even AI chatbot answers.Rhiannon Ruff is a co-founder of the digital agency Lumino and the author of the new book, Wikipedia & Crisis Communications.What’s the most important platform for public relations? Twitter (I mean… X)? Cable news? YouTube? The right answer, of course, is Wikipedia. The free encyclopedia that anyone can edit has become