Why Wikipedia can be a PR problem for political campaigns

Election season is Wikipedia season as voters pay close attention to candidate pages.Rhiannon Ruff is a co-founder of the digital agency Lumino and the author of the new book, Wikipedia & Crisis Communications.
Political campaigns are kicking into high gear as primaries conclude and general elections take shape. All these candidates and their teams have robust digital operations that include paid and organic social media, targeted email outreach      and sophisticate