Why the United Nations Global Compact CCO says you shouldn’t give up on ESG communications

The country will change in the next four years — but it isn’t time to stop, Dan Thomas said.Matt Purdue is senior strategist at Magnitude, Inc. 
For years now, the communications profession has been trying to tackle the thorny problem of greenwashing: the act of misleading stakeholders about the environmental benefits of a company’s operations or products.
But today there’s the potential for another serious problem emerging: “greenhushing.” That&rsqu