Why PR pros should write in AP style

It can be a pain, but it can also help you secure coverage.
If you’re a regular visitor to PR Daily, you’ll notice we publish a lot of articles on how to follow AP style.
Like, a lot.
Still, we read a lot of writing from PR pros every day and find that AP style is followed sporadically at best.This could be hurting your chances of getting coverage or placement of submitted stories.
Who uses AP style?
The AP Stylebook has been formally published since 1977 and is soon to release its 5