Why PR pros need to understand internal comms

Employees are one of the most valuable publics we can serve — and they can help us in a big way, too.Even if your job is largely in PR, you still need to have your finger on the pulse of what employees of your organization think, feel and have to offer.
Yes, employees are one of the most valuable publics we can serve. Often messaging directly to employees is the domain of our colleagues in internal comms, but those of us on the external side of the house ignore them at our peril.
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