Why more CEOs keep getting called to testify before Congress – and the role comms must play

Insight on the prep process for these high-stakes hearings.  
“They’re here. You’re on national television. Would you like now to apologize to the victims who have been harmed by your products?” 
Pressed heavily by Missouri Senator Josh Hawley, Meta CEO Mark Zuckerberg rose to from the hearing table and turned to the rows of families bearing photos of loved ones whose deaths were connected in various ways to his social media platforms. 
There, in front