Why John Deere is targeting tech by sending an influencer to farm

It’s farm to the future for the equipment manufacturer.The term “high tech” conjures mental images of gleaming buildings of steel and glass gleaming along the northern California coastline, or piercing through the clouds of lower Manhattan.
They probably don’t conjure thoughts of Iowa cornfields.
But John Deere is working to change that.
“We’ve gone through this tech journey to try to adapt ourselves from a traditional legacy manufacturing company to a tech co