Why finding your niche is crucial for PR pros

You might be able to tell any story—but there are only some stories where your natural curiosity will drive greater accomplishments.Have you ever wondered why Super Bowl-winning quarterback Tom Brady doesn’t line up next to teammate Ndamukong Suh on the defensive line?
Despite being a star player, and arguably one of the greatest quarterbacks of all time, Brady would undoubtedly make a terrible defensive lineman. Other than his diminutive size compared to the other behemoths in the t