Why and how you should monitor for podcast mentions

Here’s a look at how to think about monitoring the millions of podcasts out there for mentions of your brand or products.Media monitoring is an essential tool for detecting and managing a crisis, and reporting on metrics like reputation, brand awareness and engagement. Yet, PR pros seem oddly hesitant to include podcasts in their monitoring strategies.
Why? Your organization might be small. Your brand might be niche. You might not be actively pitching podcasts. Yet, that doesn’t mean