Why and how you should caption your video content

Visual content continues to soar, but you could be leaving out a crucial portion of your audience. Follow these best practices to make your videos more inclusive in 2022.For decades, Americans mostly rejected movies with subtitles or captions. But today, they overwhelmingly embrace captioned videos, especially on TikTok. For reasons including content density and accessibility, as well as consumer multitasking and multiculturalism, the preferred way of consuming a video is to read it.
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