Why 2023 is the year of the chief communications officer

It’s time to break free of marketing.
PR and communications have lived under the marketing umbrella for years. The team-up has traditionally made sense: all three functions contribute to brand, and brand is ultimately the responsibility of marketing. Plus, many communications and marketing efforts are similar, often revolving around content creation or communications strategy.
But placing communications under marketing leadership can create friction. Marketing and PR have very different va