Which tools are worth it for PR pros?

Tech for maximizing user-generated content, video and project management top the list from The Campaign Workshop.For PR pros, tools are a blessing—and a curse.
Digital resources for creating content, managing workflows and improving communication are unprecedented in their sophistication. But they can also be a headache, as PR pros have to juggle platforms and plugins that don’t speak to each other, trying to match the needs of individual clients.
“Technology is great—but