When ‘off the record’ is not necessarily off the record

If something gets said to a journalist, its likely to find the light of day, one way or another.Prior to becoming a PR practitioner, I was a journalist for a number of years. As a journalist, as soon as someone would say to me, “this is off the record,” I would reply, “If you tell it to me, it’s on the record.” In most cases, that would end the conversation.
As a PR pro, one of the first rules I insisted account people reporting to me follow was to never have &ldquo