What you need to know about the rise of Substack

It’s an opportunity to reach new audiences — but carries a few risks.
In the last month, more high-profile media personalities have announced they’re taking their talents to Substack.
From creator economy journalist Taylor Lorenz to bestselling media mogul James Patterson to magazine legend Tina Brown, these disparate professionals have all cited creative freedom as a reason for striking out on the email platform.
“I write about the attention economy, and I write about th