What now for AI in communications?

Ragan research points to continued growth but also growing concern.It’s no longer a question of if communicators use generative AI. It’s how.
As part of the 2024 Communications Benchmark Survey, Ragan’s Communications Leadership Council surveyed leaders on a range of topics, including their use of generative AI. That survey, conducted in late 2023, found one in five communicators using AI tools, with a little over half (57%) expecting increased use over the next three years.
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