What it takes to move from tactical to strategic storytelling

Because narratives are more powerful than stories.Frank Wolf is co-founder and chief strategy officer at Staffbase.
If you want people to remember a piece of information, wrapping it in a story is one of the most powerful tools at your disposal. Studies show we recall stories anywhere from seven to 22 times better than isolated facts. Though, of course, the quality of the story matters.
Which would stick with you more—hearing that persistence leads to success, or hearing the story of Thoma