What comms pros need to know about Threads

Does Meta have what it takes to actually kill Twitter?
There have been half a dozen apps called “Twitter killers” at this point. All promise to be a balm from the bird app’s ongoing chaos since its purchase by Elon Musk. But so far, all have seen a brief boom of interest, a few million sign-ups and then a slow fade back to quasi-obscurity.
Enter Meta’s Threads app.
The OG social media company saw an opportunity to unseat the app that always seemed to be cooler and more in