Want to make your client famous? Start with trust.

Trust is an underrated tool in a PR pro’s toolkit.
Barbara Nonas is a strategic communications & PR consultant. She was previously head of communications at Digitas.
It’s an undeniable fact: Trust isn’t easy to come by today. According to Deloitte, we’ve entered the “Trust Age”— a time when information and misinformation is omnipresent and perceptions reign supreme. A 2022 Ipsos poll found that 67% of Americans say most people cannot be trusted.
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