Values, misinformation and the year of elections: Insight from Ragan’s Social Media Conference

It all begins with knowing what you stand for.
2024 is a year of big elections, both in the United States and around the world (keep your eye on India, which starts voting soon). And this presents unique challenges for communicators, who will be tasked with identifying and combatting mis- and disinformation, judiciously speaking up on hot-button topics, responding to comments from candidates, and more. Complicating matters even further, this is all going on during the rise of AI, which both offe