Use this decades-old speechwriting technique to create powerful messages today

A former government speechwriter shares tips on this powerful storytelling tool.Former President Ronald Reagan was a trendsetter not only with his fashion sense but with his ability to give moving, memorable speeches.
Reagan was the first president to invite a guest to his State of the Union address. In his 1982 speech, Reagan recognized Lenny Skutnik, a United States Congressional Budget Office employee who saved a woman stuck in the freezing Potomac River after an Air Florida Flight 90 plane c