Understood.org launched the ‘Be the Reason’ campaign to help parents support their neurodivergent children

How the campaign addressed stigma through social media campaigns. 
Even well-meaning parents can have trouble recognizing the signs of neurodiversity in their children and can feel overwhelmed by what to do next. 
Understood.org, a non-profit organization dedicated to helping people who learn and think differently, created its 2022 “Be the Reason” campaign to bridge those gaps. The campaign focused on educating parents, increasing their awareness and turning skeptics to sup