Top Stories of 2024: The posts that get the most engagement on LinkedIn

The data may surprise you.This story was originally published on April 11, 2024. We’re republishing it as part of our countdown of top stories of the year. 
LinkedIn is red-hot right now.
Brands are posting 10% more frequently on the social platform this year than they did last year, and engagement across the board is up a whopping 44% YOY, according to benchmark data from social media analytics provider Socialinsider.
Amid all this opportunity — and competition — how can