Tips for using AI for video, photo generation in PR

Start small.
Artificial intelligence tools have opened up new possibilities for communicators to elevate their digital storytelling through advanced video and image creation.
Steve Salvador, APCO‘s creative director of brand programming, noted that image and video generation are in their early phases. However, he emphasized that the field is rapidly evolving, pointing out that ChatGPT only emerged two years ago.
“AI is seen as a future necessity, something that holds a lot of potenti