Tips for packing a powerful punch with micro videos on TikTok

Strategies to tell stronger stories.Brands use TikTok to capture their audience’s attention in engaging, silly and informative ways.
But figuring out how to capture that attention is the tricky part.
At Ragan’s Social Media Strategies Virtual Conference, What’s Next in the Age of TikTok: How to Win Big with Micro Video, shed light on how to use these video formats to tell better, bolder stories.
Lexi Herrick, director of audience development, social media and analytics at Allur