Tips for earning attention during major industry events

These moments hold great opportunity — but take a lot of planning.Gina Preoteasa, is VP, Client Services, at Kite Hill PR.
Breaking through the noise during a major industry moment can be challenging. The attention of target audiences is split in many directions. Having a headline news story can go a long way in helping to break through the onslaught of social media, emails and meetings. So how does a PR pro secure top-tier coverage for clients and/or their brand, especially during tentpol